What a Lead Magnet Is + How You Can build your E-mail List Using One
THIS IS AN AFFILIATE MARKETING POST! I ONLY SHARE PRODUCTS AND SERVICES THAT I 100% BELIEVE IN AND THINK COULD HELP MAKE YOUR JOURNEY TO make digital marketing and SOCIAL-CHANNEL MASTERY A BREEZE!
LET ME ASK YOU THIS :
Have you ever heard the words lead magnet before?
This is the definition according to MarketingTerms.com
"A specific deliverable that is offered to prospects in return for contact information, typically to join an email list."
It is essentially a fancy term for a way to persuade or encourage your followers to exchange their contact information for a valuable piece of information from you / your brand.
There are SO many ways that you can do this – my biggest piece of advice is to get creative with it in order to stand out!
I went on a hunt about a month ago trying to determine what I would use for my lead magnet. I created a PDF download but was looking for something a little more comprehensive. PRO TIP : You can create and use multiple lead magnets, placing them throughout your website or social media.
BENEFITS OF USING E-MAIL MARKETING
1. You're communicating one-on-one. It's a little more human-like!
2. You can make offerings and insights more valuable to your list.
3. You can really narrow down your target market - these people want to hear from you.
4. Instead of shouting on social media when you have a new product or offering, you can quietly share that with your e-mail list.
5. You can create varied categories so people who opt-in for Pinterest info can be a different silo from people who follow you to learn about your video-content.
YOU DON'T OWN YOUR FOLLOWERS
The rumors are true : You don’t own your followers on Instagram and Facebook!
That might sound kind of weird - but what this means is that if all of a sudden one of those platforms started asking us to pay for ads in order to reach our clients, we would have to comply OR find another method of communicating with our clients and target market. Not saying this will happen, but you get the idea! Help yourself out by working ahead and creating an alternate space to interact with your tribe.
Another "what-if" scenario : Perhaps one of your platforms got hacked and they hit "bye-bye" buttons on all of your accounts. You would lose all of the hard work that you’ve done to market your business.
CONNECT WITH YOUR TARGET MARKET
So we've established : E-mail marketing is another way to ensure that you are connecting with your target market and that they are truly hearing what you say. No algorithms or goofy things involved.
That lead me on my hunt to find a good lead magnet! I knew that I wanted to do something fun and engaging! Because you know that my mission is to make social media & digital marketing easy for y'all!
I decided to use interact quiz to make this possible. It is a fun system where you can create a fun often quiz in exchange for your followers information. After seeing a few examples, I knew this is something I wanted to add to my homepage to my website!
WHAT I LIKE ABOUT INTERACT
1. I first decided what quiz I wanted to create. It needed to teach my followers more about themselves and something that would be fun and related to my brand / business.
2. The quiz platform back end is SO ridiculously easy. I was so excited about this because I'm not the most tech savvy person. They offer different check boxes that lead you through exactly what you need to create all the way in very beginning to completion of sharing the quiz. It's visually pleasing too.
3. Beforehand, I had an introductory call where they lead me through how to use the platform so I felt confident about logging on and creating a quiz. (I know the hardest part can be just starting something) so this already gave me a good idea of how the backend worked
4. When I was creating my quiz, I was able to change all of the questions and results to be either words or images. Super easy to change this up.
5. At the end you’re able to correlate all of the results with questions so you can make it very custom to whatever your offering is.
OTHER AWESOME FEATURES FOR YOUR BUSINESS
One really cool feature is you can go down email funnels with each of the quiz results too, if you wanted! So say if you had a podcast or several blog posts correlating to a specific topics, you could set up a funnel to keep your users engaging with information that is tailored specifically to who they are and their results! Genius!
The customization with branding, colors, logos, and fonts is really the icing on the cake. You definitely want the quiz to fit onto your website and your social channels when you’re using it.
So after finishing up my quiz and everything I went ahead and tested it out a couple times and added it to my website. I LOVE IT. I’m so excited about this new lead magnet because I want to connect with my followers on email and this gives me an amazing start!
I’m able to connect my Mailchimp account (there are endless integrations for your e-mail platform) making the process super easy and seamless. The best part : When I did have questions I emailed interact and had a response in a couple minutes.
Are you now as excited as I am about lead-magnets?I forgot to mention : You can TOTALLY create Facebook ads with this quiz and start targeting the RIGHT people to your brand. I would say if you are looking for a lead magnet to truly consider using Interact because it is a really fun and interactive way to engage with your target market and teach them more about who you are and what you do.